About us
Our founder
Noa, the designer and owner of STAEY, lives in Denmark and has a deep passion for combining aesthetic design with functional dog accessories.
It all started with an intuitive thought: Dog accessories should complement the home just like any other interior piece.
With STAEY, I set out to not only meet the essential needs of every dog owner but also to create a wide range of beautifully designed products. High quality is not just a goal – it is an absolute foundation in everything I do.
Today, you can find everything from dog beds to harnesses and jackets at STAEY – and there’s so much more on the way!
The design process
Even the best ideas start as a simple thought. When inspiration strikes – often right at the dining table – I grab my pencil and start sketching.
From there, the process becomes intensive. Our skilled sewing team spends weeks developing prototypes, while I fine-tune and test every detail until everything is just right. Only when I am 100% satisfied, do we move forward with production.
That feeling of seeing my designs being purchased by you or spotting them on the streets is nothing short of magical.
Quality & pricing
I do my best to price our products fairly, making them accessible to everyone. This means you get Danish-designed dog accessories of the highest and most beautiful quality – produced under the best conditions at our sewing workshops around the world.
I regularly visit our workshops, where we co-design and develop new products. Here, I personally ensure that working conditions meet our high standards – and I’m proud to say they always do.
At the heart of it all, STAEY is about quality, aesthetics, and fair pricing – a brand that prioritizes excellence without being out of reach.